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DLG Trusted AgriTrade

The DLG has developed a new certification standard for online retailers in the agricultural sector. The "DLG Trusted AgriTrade" award is aimed at online dealers who trade in farm inputs (such as plant protection products, fertilisers, seeds, cleaning agents), animal feed, farm equipment, agricultural implements, spare parts and machinery. 

The certification guarantees efficient, customer-oriented processes for the purchase and sale of agricultural products on the Internet. It ensures that legal requirements are given to the online platform, that only verified product information is published and that the goods are traded safely and in conformity with the product during storage, transport and delivery. 
Certification according to "DLG Trusted AgriTrade" criteria effectively supports online dealers in positioning themselves with farmers as a trustworthy alternative to purchasing from stationary agricultural retailers. Certification uncovers potential weaknesses, builds trust, offers differentiation and provides revenue-generating incentives for e-commerce.

Certification criteria

Important aspects of the certification are transparency, product safety, data protection, traceability, sustainable management, environmental orientation and social standards.


The certification includes, among other things, the following points: 

  • Product details of machines and spare parts (manufacturer's identification, origin and specification) are presented correctly and completely.
  • Packaging is checked to ensure that it is in perfect condition for transport (e.g. for animal feed as well as electrical equipment).
  • Storage of seeds and plant protection products is carried out in accordance with the legally and professionally indicated standards.
  •  Staff training in the handling of cleaning agents, chemicals, hazardous goods, animal feed (hygiene training) and pesticides (certificate of competence) is ensured. 
  • Product data and specifications are correctly presented in the online shop and customers have received all legally required information prior to purchase.
  • Customer and product data are stored in such a way that immediate action can be taken in the event of necessary recall actions.

All criteria are taken into account during the certification process. Only after successful testing does the online dealer receive a certificate that marks its offer with "DLG Trusted AgriTrade".