The variety of pet food available for dogs and cats has increased significantly in recent years. More and more animal lovers are paying greater attention to quality when it comes to their pets' nutrition and are interested in the choice of raw materials, manufacturing methods, ingredients or advertised additional benefits when selecting the right pet food. The focus is on keeping animals healthy through a balanced and high-quality diet. The DLG's multi-level award system offers manufacturers the opportunity to position themselves in an eye-catching way with retailers and consumers.