Information for food producers

Variety and care in production 

The well-known origin label “Quality from Germany” represents this promise made by German food producers. With up-to-date content and evaluation criteria, the origin label sets a clear quality benchmark when purchasing German food – with the aim of promoting German products and their production.

The “Quality from Germany” label benefits from its high level of recognition and strong acceptance among producers, retailers and consumers.

Downloads (in German language):

Quality from Germany 

Collage in Form der Deutschlandkarte mit regionalen Lebensmitteln: Brot und Gebäck, Schinken, Käse, Milchprodukte, frisches Obst wie Erdbeeren und Äpfel, Gemüse sowie Getränke. Oben das Logo ‚Qualität aus deutschen Landen

The Origin Label – quality from Germany…

… signals German origin and German quality.
… stands for the sustainable consumer trends “origin” and “tradition”.
… highlights German quality standards. 
… supports the German food industry. 
… guarantees recognition and attention through cross-sector use. 
… offers flexible communication options (product, POS, online).

Label usage and promotional options

  • The origin label is an award for producers.
  • The origin label may be used for product and corporate advertising.
  • For product advertising, the rule applies: only for traditional products, dishes or beverages that are part of the agreement.
  • Usage period: 2 years.